![]() The folk/hip-hop mash-up of Ed Sheeran collaboration River, in which Eminem detail s his personal failures, should also cause crowds to wave their hands. ![]() The thundering beats and Eminem's cry to "stand up" should sound glorious on his upcoming stadium tour. The best is on Like Home, an effective call for unity that comes with a sky-high chorus from R'n'B singer Alicia Keys. This perhaps explains the plethora of pop stars who guest throughout – their soaring hooks provide relief. The decision to take on such topics, no matter how well-intentioned, result in songs such as opener Walk on Water and Chloraseptic failing to take flight. Revival 's aim is to form a rallying cry against injustice, racism and corporate greed, but such topics seems to have weighed down on an artist whose kinetic lyricism relies on sheer impulse. Unfortunately, even on that score, Eminem is left wanting here. Then again, Eminem was never fond of brevity, but he could usually fall back on his verbal gymnastics to dazzle us through mouldy moments. Everything about Revival, from its epic 77-minute running time to its unwieldly production, feels cumbersome. It is a fitting way to describe the record, which sadly finds one of hip-hop's most gifted and assured artists creatively marooned. Revival 's release strategy was an analogue marketing plan in a digital world. ![]() His ninth album was announced nearly eight weeks before its release such a long album roll-out is unheard off nowadays, in an industry where big acts drop albums with minimal fanfare for maximum social-media effect. T he signs were ominous for Eminem's latest effort.
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